LAS VEGAS - Yahoo will create versions of its mobile Internet services to run on various phone platforms, potentially including Google's phone software and the Apple iPhone.
Yahoo is ready to demonstrate its commitment to mix and match services of its own with those of rivals in a new, more open strategy, mobile chief Marco Boerries told a meeting on the sidelines of the Consumer Electronics Show.
By offering Internet services that work on existing phones rather seeking to compete with mobile phone software of its own, Yahoo can reach hundreds of millions of phone users, Boerries said.
Sunnyvale, California-based Yahoo announced a series of enhancements on Monday designed to make Yahoo Internet services more easily accessible for existing mobile phones.
Over the last two years, Yahoo has struck deals with carriers and handset makers to place popular Yahoo Web services on phones in many markets.
Developers stand to make money from running advertising when users click on their widgets inside Yahoo. Yahoo will supply both brand advertising and Web search ads to developers. Widget creators also have the option of running other ads.