Google would like Apple's iOS Maps to go away, but the latest builds of iOS 7 show that Cupertino is working to deliver significant new improvements to its mapping app while also adding deep integration of Maps throughout iOS and with Macs running OS X Mavericks.
Full Screen Maps
One new feature in Apple Maps, noted by AppleInsider reader Vesko Kateliev, is its full screen mode, which erases all of the user interface chrome to present the largest possible view.
While similar to Safari's full screen view (which hides the URL bar and search fields as users scroll down), iOS 7 Maps takes full screen literally full screen, making even the top status bar disappear. Note too that when scaling the map, a distance legend briefly appears (top left of image on right, below), then vanishes.
The revamped iOS 7 Maps app already expands the apparent field of view by making use of translucency in its search bar and new lower toolbar in both Standard and Satellite or Flyover modes (below).
In either mode however, a purposeful touch of the map makes the UI go away entirely. Pinching or dragging a finger across the screen doesn't hide or show the UI chrome; you have to touch the map to take it full screen, and it says full screen until you deliberately tap the map again.
Full screen mode works with standard, satellite or hybrid maps in either 2D or 3D, allowing you to peruse maps using all the pixels you have.
More brilliant chrome
Apple has also enhanced the chrome itself. Across the top, the Directions button works the same as previously, offering driving, walking or transit routes (which continues to make use of helper apps, as it does in iOS 6).
The Search field also works as expected, although Apple now auto-suggests locations it has highlighted in recent emails or messages (below) via Apple Data Detectors. Bookmarks is unchanged, except for gaining the new iOS 7 appearance.
At the bottom of the screen, rather than just presenting Location and 3D/Flyover buttons and hiding other options behind a dogeared corner, Maps now presents a toolbar with four buttons: Location, 3D/Flyover, Sharing, and an Info button that brings up an options sheet.
Location & Compass
Each of these has changed slightly. For example, the Location button loses its former purple tint when activated; it now just turns solid to indicate your current location, and points upward to show you're in compass mode.
While in compass mode, Maps also now presents a compass indicator with an N for north, rather than the more abstract double arrow with a red end pointing north. As previously, touching the compass sets the map orientation to North and it disappears.
The 3D/Flyover button also works the same as it does in iOS 6, entering a 3D perspective view of the map when touched in either Standard or Satellite/Hybrid mode.
You can also enter 3D mode with a two fingered, vertical drag gesture, but providing the button makes it easier and more evident how to jump into this mode, if you're not aware of the necessary gesture to invoke it.
Sharing & Bookmarking
A prominent new Sharing button brings up the standard iOS 7 share sheet, with options to share a location via AirDrop, Messages, Mail, Twitter or Facebook or to add a Bookmark.
Emailing a location involves sending a maps.apple.com URL with its coordinates, something that opens in Apple's Maps on iOS or OS X Mavericks, or for web-based users, resolves to a Google Maps URL they can look up.
An emailed location also attaches a "loc.vcf" vCard file, which is a small, standard structured file that includes the same coordinates, sort of like a contact record that only supplies a GPS location.
If you've looked up Directions to a location, iOS 7 Maps also offers to share the directions to a nearby friend via AirDrop.
Previously, you could only share a location in iOS 6 Maps by selecting a pin, opening its info page, clicking on share location to open another sheet, and then selecting one of the sharing options.
Replacing the whimsical dogeared corner of previous incarnations of the Maps apps, Apple now uses an information button to pop up options for switching between Standard, Hybrid and Satellite views or to Drop a Pin, Print Map via AirPrint, Report a Problem and Show/Hide traffic.
If you select a pin representing a location known to Yelp, you get the same information presented in iOS 6, including business contact info, Yelp reviews and photos; hours of operation; delivery, reservations and kid-friendly notes; and options to create a contact, bookmark or report problems.
New in iOS 7, apart from a clearer presentation, is a default link to transit directions and a the "popular apps nearby" feature, which links to location-relevant apps. This is particularly helpful in places where the establishment has a custom app, or there are site-specific apps in common use, for example, the Uber car service in San Francisco.
Directions preferences, options
Maps includes a new preference in Settings for "Preferred Directions," letting you choose the default between Driving or Walking. If you pick the latter, locations you select will get the walking man icon rather than the car for one touch walking directions.
Once you enter directions mode, the same Route Overview button (now in the lower toolbar next to the Sharing button) presents you with step by step directions, albeit with more precise directional icons rather than the more cartoony, "road sign" style arrows of iOS 6.
The same, simpler direction panels are presented along your route in place of the former green roadsigns with highway style skeuomorphism. While giving directions, Maps also now presents the estimated trip duration, remaining distance and arrival time at the top of the display as well as on the Lock Screen, so you don't have to do the math in your head.
Another nice improvement in directions is that you can now zoom out further and pan around more while in GPS directions mode; iOS 6 locked the presentation into a very constrained view that often made it hard to see where the next turn would be.
In iOS 7, you can interact with the map via pinching to see around corners and spy out the landscape ahead, then pop back into "you are here" mode where you are centered in the map and and north is up. This still prevents you from navigating out to a "lost" zoom location where you have to manually zoom back into your current location.
You can also control the volume of Siri voice controls right within the app. While the main Siri volume preference is in Settings, a new volume button lets you change the relative volume of Siri's voice feedback independently of the system volume, so it doesn't shout too loud over your background music, for example.
There's also a new Night Mode that automatically activates when you're driving in the dark. It presents a darker grey background rather than a bright white map, similar to many auto navigation systems.
Rather than just replacing Google Maps with its own service, Apple is using its new mapping services throughout iOS 7 and OS X Mavericks to provide map previews of locations in apps like Mail, Contacts and Calendar, drawing upon traffic information to calculate travel time to an appointment, for example.
Lastly, iOS 7 Maps also features new integration with OS X Mavericks, allowing users to send locations and directions to their iOS 7 device via a push notification. Apple's new Maps app for Macs also feature expanded error reporting tools to leverage crowdsourcing in order to improve its mapping service, search results, location information and directions.