Average user spends $14 on a "free" app purchase

Google Android logoYou might want to hang on for a second the next time you see an appealing app that's listed as "free" on the App Store and Android Market.

The so-called "freemium" app market is comprised of apps that are free to download, and then sucker users into buying digital currency or items within the app, once users are hooked to the experience.

And these purchases aren't just the simple 99 cents here and there. In fact, the average cost of just one in-app buy within a freemium app is $14.

Those are the startling findings of a study from Flurry Analytics, which looked at data from 3.5 million users on both the iTunes App Store and the Android Market.

Of all in-app transactions, 29% are more than $10. 13% are more than $20. Amazingly, there was even enough $50+ transactions to add that to the list too - 5% of in-app purchases were more than $50. And of the majority purchases that are under $10, it's most common to see transactions of around $9.

In fact, "Within the 'under $10' bucket, most transactions are at the $9.99 level, followed by $4.99, and finally $0.99," said Flurry's general manager of games Jeferson Valadares.

These findings come after iPhone developers came under a huge fire for easily and very quickly letting app users buy huge in-app purchases for games geared toward children. There was no shortage of stories about parents who downloaded a "free" app for their children, passed it on to them, and then found huge purchases on their credit cards.

Apple has since changed the iPhone and iPad firmware so that users have to log in with their iTunes credentials before any in-app purchase they make.

Source: TG Daily

Tags: mobile phones

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (16)