Women want Apple's iPhone, men prefer Google Android, Nielsen finds

Google AndroidThe iPhone and devices running Google Android are the most desired smartphones in the U.S., but men tend to prefer Android while women gravitate toward Apple's iOS, a new survey has found./p>

Nielsen on Wednesday released the results of its October survey of mobile phone users. It found that the iPhone was "most desired" among likely smartphone upgraders in the U.S., ahead of Android.

But Android found its greatest share when the results were viewed by gender: 32.6 percent of male respondents said they wanted an Android smartphone, while 28.6 percent of men opted for the iPhone.

Women, on the other hand, strongly prefer the iPhone, with 30.9 percent opting for Apple's handset, while 22.8 percent of women said they want a device running Google Android. For both men and women, BlackBerry came in third while Microsoft's Windows Mobile took fourth.

In terms of age, the iPhone led in all demographics except ages 35 to 54. In that range, 27.4 percent of "likely smartphone upgraders" said they would choose Android, more than the 26.3 percent who said the iPhone./p>

Tags: Android, mobile phones

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