Windows 7 adoption and satisfaction have both been exceptionally high from the start, according to two new reports from Forrester Research. The first report notes that the early adopters which drive the initial success of most tech products are very satisfied with the key new features; consumers who adopted Windows 7 in forth quarter were generally very satisfied with their PCs. The second notes that Windows 7 has been very good at raising awareness, though Microsoft still faces the challenges of making sure it lives up to the lasting legacy of Windows XP while at the same time overcoming consumers' painful memory of Windows Vista. The reports are based on Forrester's Consumer Technographics data.
Windows 7 penetrated the consciousness of the market by the end of 2009, with a strong majority of US consumers aware of the product. Forrester also noticed that the operating system started to break a well-known trend: historically most consumers acquire new operating systems when they purchase their new PC. With Windows 7, however, upgrade behavior was much stronger, almost matching the number of consumers who got the OS with a new PC. Forty-five percent purchased their PC with Windows 7 already installed, 43 percent upgraded their existing PC from an older operating system, and 12 percent checked off the "Other" response.
This new trend is likely due to the fact that Microsoft put particular emphasis on performance with the operating system, partly to make sure to wean netbooks from Windows XP.
Microsoft sold more than 60 million copies of Windows 7 by the end of 2009, and the OS has gained market share noticeably faster than its predecessor. Microsoft needs to keep the momentum going with a solid Service Pack 1 release.
Source: ars technica