Mozilla's 'experiment' with banner ads on new tabs angers users

Firefox logoFirefox users have expressed surprise, disgust and anger at the appearance of banner ads on new tabs in the browser. An advertisement appeared recently inviting users to make a booking via Booking.com.

The ad appears at the bottom of the new tab page, and makes use of Firefox's Snippet feature. Mozilla has explained that the "snippet was an experiment", insisting no user data has been shared with third parties. If you're concerned, however -- or just don't want to see even more ads -- you can disable them.

As noted by VentureBeat, at least two versions of the ad have been spotted in the wild; the first reads: "Ready to schedule that next family reunion? Here's a thank you from Firefox. Book your next hotel stay on Booking.com today and get a free $20 Amazon gift card. Happy Holidays from Firefox! (Restrictions apply)". The second reads: "For the holidays, we got you a little something just for using Firefox! Book your next hotel stay on Booking.com today and get a free $20 Amazon gift card. Happy Holidays from Firefox! (Restrictions apply)".

The Mozilla wiki explains that the Snippet Service "is intended to assemble and deliver content snippets to the about:home page in Firefox" -- people would not have expected it to be used for advertising of any sort.

But Mozilla does not see it as an ad in this instance. Rather the organization says:

This snippet was an experiment to provide more value to Firefox users through offers provided by a partner. It was not a paid placement or advertisement. We are continually looking for more ways to say thanks for using Firefox. In a similar vein, earlier this month we offered Firefox users a free opportunity to enjoy a live concert from Phosphorescent. In addition to adding value to Firefox users, these efforts are intended to support an open ecosystem. When users see such offers, no data is being shared with a partner until users have made the choice to enter a relationship. We hope that this strategy sets a positive example.

If you would like to avoid being subjected to similar experiments in the future, use the following steps:

  1. Click the Firefox menu followed Options and then Home -- or just visit about:preferences#home.
  2. Locate the Snippets option in Firefox Home Content and uncheck the box.
Source: Betanews

Tags: browsers, Firefox, Mozilla

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
But anti-cheat software is apparently still an issue
 
Google Inbox was due to close down -- it was just a matter of when
 
The fine is for Google's activities in relation to AdSense between 2006 and 2016
 
The Stadia servers are capable of providing 4K, 60 frames-per-second performance
 
All EU Android users will get the option to turn down Google Search and Chrome
 
 
iPhone, iPad, and Apple Watch developers will be required to use the latest iOS and watchOS SDKs
 
The maximum number of people that you can have on a Skype video call right now is 25
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)