When Instagram launched its Stories feature, many called the feature a copycat/rip-off of Snapchat, but the feature proved to be so popular that we’re sure that most people probably don’t care by now. Seeing its success, Facebook then tried to replicate it across its apps such as Facebook and WhatsApp.
Safe to say that so far Instagram has been the only platform in which Stories has proven to be successful, but Facebook isn’t giving up just yet. The company has confirmed that they are now rolling out a feature in which Stories can now be posted onto Instagram and Facebook simultaneously.
This means that you won’t need to post twice or recreate your previous post just for Facebook. So if you have friends who aren’t on Instagram, they’ll be able to see your Stories too. If this sounds familiar, it is because last month it was noticed that Facebook was testing out the feature, but the company has since confirmed that it is now rolling out to all Instagram users save for those who have business accounts.
According to a Facebook spokesperson, “You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier to share any moment with the people who matter to you.” Note that this feature only works from Instagram to Facebook, and not the other way around.