Mozilla is updating their brand identity using Mozilla open source principles, and currently, the organization is starting to apply their updated identity, to be made public this month.
Mozilla is conducting an Open Design process, through a guided and gated design process, in four phases: IDEATION , CONCEPTING Next, REFINEMENT, and finally GUIDANCE. Currently the project is in the last GUIDANCE phase where Mozilla is creating style guides.
At the core of this project is the need for Mozilla's purpose and brand to be better understood by more people.
"We want to be known as the champions for a healthy Internet. An Internet where we are all free to explore and discover and create and innovate without barriers or limitations. Where power is in the hands of many, not held by few. An Internet where our safety, security and identity are respected," Mozilla said in a blog post. "Our brand identity - our logo, our voice, our design - is an important signal of what we believe in and what we do. And because we are so committed to ensuring the Internet is a healthy global public resource, open and accessible to everyone, we've designed the language of the Internet into our brand identity."
Today, Mozilla shared a new logo and a proposed color palette, language architecture, and imagery approach.
The new logo with its nod to URL language reinforces that the Internet is at the heart of Mozilla. "We are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet," Mozilla said.
The font for the wordmark and accompanying copy lines is Zilla. Created for us by Typotheque in the Netherlands, Zilla is free and open to all.
Typotheque was an historic partner to Mozilla. They were the first type-foundry to release Web-based fonts, and Mozilla's Firefox web browser was an early adopter of Web fonts.