Mozilla unveils new logo, brand identity

Mozilla logo Mozilla is updating their brand identity using Mozilla open source principles, and currently, the organization is starting to apply their updated identity, to be made public this month.

Mozilla is conducting an Open Design process, through a guided and gated design process, in four phases: IDEATION , CONCEPTING Next, REFINEMENT, and finally GUIDANCE. Currently the project is in the last GUIDANCE phase where Mozilla is creating style guides.

Mozilla unveils new logo, brand identity

At the core of this project is the need for Mozilla's purpose and brand to be better understood by more people.

"We want to be known as the champions for a healthy Internet. An Internet where we are all free to explore and discover and create and innovate without barriers or limitations. Where power is in the hands of many, not held by few. An Internet where our safety, security and identity are respected," Mozilla said in a blog post. "Our brand identity - our logo, our voice, our design - is an important signal of what we believe in and what we do. And because we are so committed to ensuring the Internet is a healthy global public resource, open and accessible to everyone, we've designed the language of the Internet into our brand identity."

Today, Mozilla shared a new logo and a proposed color palette, language architecture, and imagery approach.

The new logo with its nod to URL language reinforces that the Internet is at the heart of Mozilla. "We are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet," Mozilla said.

The font for the wordmark and accompanying copy lines is Zilla. Created for us by Typotheque in the Netherlands, Zilla is free and open to all.

Typotheque was an historic partner to Mozilla. They were the first type-foundry to release Web-based fonts, and Mozilla's Firefox web browser was an early adopter of Web fonts.

Source: CDRinfo

Tags: browsers, Mozilla

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
25262728293031




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)