While it was free, and being forced on to users’ computers, Windows 10 enjoyed predictably solid growth. By the end of August -- the first month in which Windows 10 was no longer free -- NetMarketShare measured the new operating system’s usage share at 22.99 percent globally. Not too shabby, but still quite some distance behind Windows 7, on 47.25 percent.
Microsoft’s own figures -- which represent market share rather than usage share -- paint a very different picture. Three months ago, the software giant caused eyebrows to be raised with its claim that in June the new OS hit 50 percent share in the US (51 percent in the UK, 39 percent globally). Its figures have just been updated again, and yes prepare to have your incredulity stretched even further.
According to Microsoft's Windows trends page, in August, Windows 10 hit 43 percent globally, beating Windows 7 into second place on 42 percent. In the US, Microsoft has Windows 10 on 55 percent, and Windows 7 on 35 percent. In the UK, Windows 10 has even more share -- it stands on 58 percent, and while Windows 7 has dropped to 31 percent.
Globally, Windows 10 grew 3 percent in July, and just 1 percent in August, so Microsoft has the OS up by just four percent in those two months, but even so, its growth is still massively at odds with NetMarketShare’s measurements.