We got a sneak peek of it a few weeks ago, but today YouTube is tackling another vertical with the launch of YouTube Music. YouTube Music is a special version of the YouTube app for iOS and Android that plays music and only music.
The whole app is in permanent auto play mode, with YouTube's blog post noting that "the music will never stop." Subscribers to the new YouTube Red premium service will be able to listen to music ad-free and offline. Red members will also be able to switch to a "music only" mode that can play in the background or when the screen is off.
The app is yet another "vertical" app in YouTube's stable, taking its place next to YouTube Kids and YouTube Gaming. Music videos are some of the most popular on YouTube, with every video in the "1 billion views club" being a music video.
YouTube Music is out today on the Google Play store and the App Store. Install the app and Google will give you a 14-day trial of YouTube Red.