Facebook's Mobile Traffic Jumps 23 Percent Since March

Facebook logoFacebook's recent dedication to mobile came just in time -- the number of users accessing the social network by mobile devices is growing by leaps and bounds.

According to Facebook's 10-Q SEC document, the number of users that accessed Facebook by mobile device increased 23 percent since March 2012. There were 83 million mobile users in March and 102 million mobile users in June.

With so many users leaving the desktop and switching over to mobile (18.7 percent of 543 million mobile users don't even use a desktop to visit Facebook monthly), it's time for the social giant to take mobile seriously -- especially in the advertising realm.

On a desktop, Facebook can pop about seven ads on the sidebar. However, on the mobile version, Facebook can only place about one sponsored story per page. This means a huge difference in ad clicks between the two platforms. In fact, mobile social ads have the potential to receive 13 times as many clicks as desktop ads according to TechCrunch. Also, Sponsored Stories bring in $1 million in ad spend per day, where $500,000 is from mobile side alone.

This means putting more ads on the forefront of Facebook's mobile version somehow without completely ruining the user experience. Facebook may have this whole thing figured out by the time it releases its own Facebook smartphone, which is due out in mid-2013. Facebook is also working on its iOS app, which, in addition to working improvements, may have different ad features now that the social giant is seeing what a huge impact mobile is having.

Facebook's 10-Q SEC document also revealed that Facebook only grew 10 percent to 168 million in the United States last year. The global average is 29 percent. However, Brazil users grew 146 percent this year to 54 million and India grew 84 percent to 59 million. The U.S. only added about 15 million.

On a better note, the 10-Q SEC document found that Facebook only spent $24 million on four acquisitions: Tagtile, Lightbox, Karma and Glancee.

Source: DailyTech

Tags: Facebook, social networks

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