Nokia pulls the plug on its 'Ovi Unlimited' iTunes competitor

Nokia logoNokia is pulling the plug on its Ovi Music Unlimited service in nearly every market it serves, citing incompatibility with iPods as a key problem.

Nokia originally launched its subscription music service as "Comes with Music," in a late 2007 partnership with Universal Music, Sony BMG, Warner and EMI, using Microsoft's Windows Media DRM.

The world's largest mobile maker hoped to challenge Apple's pay per song iTunes model and take on the iPod with its dominant position in mobiles just as Apple was expanding from the iPod into the mobile business with the then new iPhone.

Nokia phones bundled with the program would receive six, 12, 18 or 24 months' worth of unlimited music downloads, and could play the music on either their mobile or PC using Microsoft's player software. Nokia has promised a Mac version of its Ovi desktop software since 2008, but never delivered it.

Additionally, its DRM restricted music from playing on other devices, including iPod and Macs. "The markets clearly want a DRM-free music service," a Nokia spokesman said in the report.

Nokia will be discontinuing the service in 27 of the 33 markets it currently serves, leaving just China (where it reportedly doesn't use any DRM anyway) India, Indonesia, Brazil, Turkey and South Africa, where the service had drawn the most interest.

Those countries are among the areas Nokia has held onto as the iPhone has systematically trampled its once overwhelmingly dominant position in smartphones via its Symbian mobile platform (depicted on the map below).

However, analysts say it is likely that Apple will use its new CDMA iPhone 4, initially being launched in the US with Verizon, to enter markets in India and China, which currently provide better CDMA service than they do GSM/UMTS, a problem that has held Apple back from entering those markets previously.

Source: AppleInsider

Tags: mobile phones, Nokia

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (15)