Mobile Ads to Take Off in 2011

Mobile Ads to Take Off in 2011Advertisers want to be everywhere that a consumer might be. Reuters reports that mobile ad firms are seeing a sharp rise in advertisers that are taking advantage of mobile ads and working them into their marketing campaigns. Mobile devices are a tantalizing place for advertisers to offer content thanks to the fact that many of the current devices know where the user is and response rates to ads targeted based on the users' interests and location are said to be very good.

2011 may be the year that mobile advertising really takes off with adoption rates soaring. Poynt CEO Andrew Osis told Reuters, "Across our markets we are getting this fall messages from advertisers that for 2011 they have created separate mobile budgets."

Poynt produces a local search application that has about 34.5 million users in Europe and North American reports. The number of advertisers taking advantage of mobile ads are still small compared to the online world, but the growth of the market is clear and impressive.

The mobile advertising market in the U.S. alone is set to grow by 2015 to $5 billion compared to the $800 million the market is worth this year. As the mobile ad market starts to grow, we can bet more large companies will enter the market with ads and even buy or start their own mobile ad networks. Apple purchased mobile advertising firm Quattro Wireless to get its own foothold in the mobile advertising space.

One key reason for the sudden increase of the mobile advertising market by advertisers is that the mobile market is increasingly populated by highly capable devices like smartphones and tablets.

Egyptian firm Mobinil says that so far 200,000 clients have signed up for its mobile ad program. The company notes that some of the firms are seeing response rates as high as 35% and major companies like Adidas and Nokia are among the advertisers.

Tags: mobile phones

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (15)