Ads on Facebook is a powerful resource for businesses trying to win new customers but it’s also common for bad shopping experiences to be enabled on Facebook through these ads. Facebook’s Community Standards and ad policies didn’t apply to this before and the company is now making some changes to that. The social network will ban businesses with bad customer service and repeated negative reviews from advertising.
Two biggest frustrations that Facebook has heard about from its users is that people don’t like ads that quote inaccurate shipping times or ads that misrepresent products. It’s taking steps to identify these and other frustrations with a new tool that’s launching globally today.
The tool will help users review businesses that they have made a purchase from. They can find it in their Ads Activity tab where they can see the ads that they have clicked on recently. The “Leave Feedback” button will bring up a brief questionnaire through which Facebook will ask about the customer service experience.
The feedback will help the social network better understand potentially low quality goods or services. It will then share the feedback directly with the businesses and receive a high volume of negative feedback and will provide them with a chance to improve before taking further action.
It will also offer them guidance on how to improve customer satisfaction. If the feedback doesn’t improve over time, Facebook says it will either reduce the number of ads that the particular business can run and this can continue to the point of banning the advertiser altogether.