Have you ever clicked on an ad for a particular product only to be given the round around and taken to somewhere else entirely? We’re sure that this is something many of us have experienced, and it is also something that Facebook wants to cut down on, at least as far as ads on its platform are concerned.
The company has recently announced that they will be clamping down on cloaked ads, which are basically ads that are presented a certain way to get approved for display on Facebook, but when clicked takes users to a completely different website or product, and to do so Facebook will be relying on AI to help identify such ads.
According to Facebook, “We are utilizing artificial intelligence and have expanded our human review processes to help us identify, capture, and verify cloaking. We can now better observe differences in the type of content served to people using our apps compared to our own internal systems. In the past few months these new steps have resulted in us taking down thousands of these offenders and disrupting their economic incentives for misleading people.”
Facebook isn’t the only company looking to improve how ads are being displayed on the web. Google is also doing their part in reaching out to publishers to let them know if their ads are annoying, and will also be blocking ads in Chrome that do not meet a certain standard.