Facebook will soon start showing Ads in videos

Facebook logoFacebook wasn’t really associated with video content in the past but that has changed over the last few years. More and more people are watching videos on Facebook every day and the world’s largest social network is reportedly thinking about making money from it. Facebook is expected to start testing a new “mid-roll” ad format for videos on the social network. For users, this means that they will start seeing ads in the middle of videos.

Industry sources cited in a new report today claim that this new ad format will allow video publishers to insert ads in their videos which will come up once someone has watched a video for at least 20 seconds.

It’s also claimed that Facebook will initially sell the ads and share the revenue with publishers by giving them 55 percent of all sales. This is the same split that YouTube offers publishers and it’s currently the leading platform for online video ads.

This is the first proper move that Facebook is making to start generating revenue from video plays on the social network. It also gives publishers more incentive to contribute video content to Facebook because they couldn’t really make any money off of it in the past.

Facebook has been tweaking the social network to put videos front and center and the strategy has been paying off, it said last year that more than 100 million hours of video were being watched on Facebook every single day. Facebook has not yet commented on this report.

Source: Ubergizmo

Tags: Facebook, social networks

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (15)