Publishers to lose $27 billion by 2020 thanks to ad blockers

Publishers to lose $27 billion by 2020 thanks to ad blockersPublishers are set to lose $27 billion by 2020 thanks to ad blockers such as AdBlock Plus, a new report by Juniper Research says. Keeping in mind that the digital advertising spending worldwide sits at $197.48 billion (expected to grow to $252bn by 2018) according to Statista, that means ad blockers will account for almost 10 per cent of total digital advertising market.

The report, entitled Worldwide Digital Advertising 2016 - 2020, says ad blockers are only going to get stronger, more sophisticated, and used by more people. Millennials are at the forefront of ad blocker adoption, it was also said.

At the same time, publishers and the advertising industry won’t sit idle, though, they will try and find a solution. Still, things are not looking great for the ad industry, as it’s not just app developers who are helping people block ads -- network operators are looking to include ad blockers network-wide, and Apple has already implemented an ad blocking feature in iOS 9.

Research author Sam Barker added: "Adoption is being driven by consumer concerns over mobile data usage and privacy. They are also incentivized to adopt the technology in order to reduce page load times".

Juniper says there are quality initiatives, such as the Google’s AMP (Accelerated Mobile Page), which aims to increase trust in digital ads and discourage use of ad blockers. It also says small publishers are faced with an existential problem, as the majority of them rely solely on ad revenue to stay afloat.

Source: Betanews

Tags: technologies

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
 123456
78910111213
14151617181920
21222324252627
28      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)