Adblock Plus will help users pay publishers and keep a cut for itself

Adblock logoThe war of words between online publishers and makers of ad-blocking software has heated up in recent years. Now, a maker of popular ad-blocking software has a new project it says will help online publishers get paid.

Adblock Plus has joined up with Flattr to create "Flattr Plus," a system for Web users who want to pay online content creators. Flattr Plus users will set their own monthly budget that will pay favorite bloggers, musicians, artists, or newspapers. The payments will be apportioned automatically, based on a user's engagement with various websites.

Flattr was co-founded by a man who already knows a thing or two about running controversial Web services: Peter Sunde, who also created and operated The Pirate Bay.

"Our goal with Flattr Plus is to finally evolve the Web into what it was supposed to have been to begin with: a place for creators to meet their audience, and a mechanism for audiences to directly and sustainably support creators,” said Sunde in a press release.

Ben Williams, head of operations for Adblock Plus parent company Eyeo, told The Wall Street Journal that his company has been working with Flattr for "a couple of years" on the project. Eyeo has purchased a minority stake in Flattr.

Flattr and Adblock Plus will make money from the project by keeping a 10 percent cut of the money spent by Flattr Plus users. The product is still in beta testing and will be launched later this year, Williams told TechCrunch.


Adblock Plus and its competitors fill a controversial niche on the Web. Ad-blocking software cuts off revenue for ad-supported publishers as the service's popularity has grown in recent years. Adblock Plus alone claims the software has been downloaded more than 500 million times. Some news sites, such as Forbes, have started preventing readers from loading its website if they have ad-blocking software installed. Others, like The Guardian, put up special messages for ad-blocking users asking them to support the site in another way.

Eyeo also rules on what are "acceptable ads," allowing them through its filters if it deems them to be not disruptive or intrusive. The company then takes payment from larger companies in the "acceptable ads" program, a practice which publishers and advertisers have complained about.

Williams told TechCrunch that users who opt out of all advertising—even the simple text ads allowed by ABP's "acceptable ads" program—have been "the most vocal in asking for solutions like this."

Source: Ars Technica

Tags: Internet

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (15)