Microsoft to finally give Bing the international love it needs

Bing logoMicrosoft's Bing search engine is slowly expanding its market share, and its underlying technology is becoming increasingly embedded into Microsoft's other products including Windows 8.1 and Windows Phone's Cortana personal assistant. But there has been a major sticking point among its users: in many markets around the world, it's just not that great.

In the US, Bing and Bing-driven services provide good search results, extensive local information, and structured results. In the rest of the world, however, much of this rich information is absent. With the Windows Phone platform finding its greatest success outside the borders of the US, the apparent lack of attention paid to international markets has been a notable and surprising omission.


A Microsoft job posting reported on by WPCentral shows that this could at last be set to change. The job description notes that "Bing is embarking on the most ambitious geographic and product expansion in its history," and it suggests that priorities have changed: "International is now front and center at Bing." The company is planning a massive expansion in Bing's reach, the goal being to "make Bing a quality product in 75 markets around the world."

Microsoft is looking for a Business Development Manager to make both search and content deals for Bing on Web, mobile, and Xbox.

Windows Phone, in particular, has been in the peculiar position of achieving most market success in the markets where it's least well supported. Cortana's limited availability—she'll initially launch in the US, UK, and China—repeats this pattern. It's likely to be some time before the results of these new priorities really become visible. Nonetheless, it's the kind of prioritization that Microsoft should be making.

Source: Ars Technica

Tags: Bing, Microsoft, search

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (15)