Nikon working on secret projects to 'change the concept of cameras'

Nikon logoNikon is feeling the heat from smartphones heavily impacting the sales of compact cameras, and the company intends to do something about it. The camera manufacturer is attempting to fight this by working on new secret products that "will change the concept of cameras," claims company president Makoto Kimura in an interview.

Speaking to Bloomberg, Kimora advised that the "number of people taking snapshots is exploding" thanks to smartphones, with around 750 million sold in the last year, and with that number still rising. This has impacted the company's imaging division, and expects that while high-end models will changeable lenses will rise by around 9 percent in the current financial year, compact camera sales will shrink 12-percent in the same time.

In combating this, Nikon is looking at other areas to work within. "We've centralized our ideas around cameras, but can change our approach to offer products to that bigger market," said Kimora. "We want to create a product that will change the concept of cameras," he claimed, continuing "It could be a non-camera consumer product."

When pressed further, Kimora declined to say if Nikon is creating its own mobile phone. He did admit "Rapid expansion of mobile devices is a change in business environment given to us. Our task going forward is to find an answer to that change."

The imaging division currently makes up 84-percent of the operating income at the company, with the remainder coming from other businesses. Kimura suggests that Nikon may expand into production of medical devices, with a view to generating revenue within three years, following similar moves by Sony and Canon into working with hospitals and medical device manufacturers, as well as Olympus and its endoscope production facilities.

Source: Electronista

Tags: DSLRs, Nikon

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
232425262728 




Poll

Do you use microSD card with your phone?
or leave your own version in comments (16)