Sony CEO: we, like Apple, are making a new kind of TV set

Sony logoSony chief Sir Howard Stringer​ teased at an event Thursday morning that his company might have a foil to the rumored Apple TV breakthrough. He explained at the Wall Street Journal meet that that Sony, too, was working on a major reimagining of the TV. While not dropping clues of its nature, he had "no doubt" Apple's late co-founder Steve Jobs​ had been working on the concept, something that Sony would now be countering.

"There's a tremendous amount of R&D going into a different kind of TV set," Sir Stringer said.

He presumed that it would take anyone, including Apple and Sony, a "long time to transition" to a new concept.

Sony has so far been mostly in step with other TV makers in building some basic Internet features into its TV but still using the familiar remote control scheme and a general lack of digital media awareness. Its standout effort so far has only been its Google TV lineup, which has sold poorly so far.

Sir Stringer was aware of the current lack of progress in the entire industry, since it led to commoditized hardware and a difficulty making a profit. Sony's TV group recently reorganized into three teams to get a clearer focus and possibly saving costs. "We can't continue selling TV sets [as we have]," he said. "Every TV set we all make loses money."

It's not clear what Sony would do to alter its TV strateg. Google TV​ 2.0 is significantly upgraded, but might not necessarily change any of its current position and now can't rely on Flash as a factor. An interface redesign of its own is the next most viable option. Apple's work is potentially a breakthrough, as Jobs had said he had "finally cracked" the answer to developing a TV with a very simple interface. Most have interpreted this to mean Siri.

Regardless of the new TV, Sir Stringer believed that Sony now had the ingredients in place to take on Apple, having spent five years making an ecosystem to "compete against Steve Jobs." That included not just TVs and PCs , but also smartphones and tablets. He saw companies catching up to Apple on the iPhone in time but that they needed to have "seamless" integration for that to happen.

"The beauty of the iPhone is it's really well organized," he said.

Source: Electronista

Tags: Apple, Sony, TVs

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (16)