If there's one thing that I recall more than any other from "Zero Hour," the 30-hour Xbox 360 launch event on November 20 and 21, 2005, it was the sight of dozens of gamers literally passed out on beanbags, their controllers still in their hands.
Despite absolutely frigid conditions, more than 2,000 gamers showed up in Palmdale, an aerospace town about an hour northeast of Los Angeles, for the chance to be among the first ever to play and buy an Xbox 360.
And after those 30 hours, their patience was rewarded: a fleet of Best Buy trucks rolled into the giant hangar where the event was taking place, and the Xboxes flowed.
Source: CNET
