Sales of the Samsung Galaxy S9 aren’t reaching the levels that the South Korean manufacturer expected before launch, and they are now projected to decline even more in the coming months to a record low.
A report from Korean newspaper Chosunilbo indicates that the slow performance of the Galaxy S9 is expected to impact Samsung’s overall profit in the second quarter of the year.
Specifically, analysts estimate a 6 percent profit decline to $13.64 billion, while sales are likely to drop 5 percent to $53.4 billion.
Lee Seung-woo at Eugene Investment and Securities told the cited source that the drop wouldn’t stop here, and the Galaxy S9 sales are expected to drop to a level of just 30 million units for the year, the lowest since the Galaxy S3. Without a doubt, this can’t be good news for Samsung, especially as the company launched the Galaxy S9 earlier than usual in order to address slow sales of the previous models.
Samsung’s strategy to counter the decline of smartphone sales comes down to bringing new models to the market earlier than originally planned.
As a result, the Galaxy Note 9 could see daylight in early August, but according to people close to the matter, expectations aren’t very high for this model either.
The reason is that the Note 9 won’t include too many breaking changes as compared to the Galaxy S9, and besides several hardware upgrades, the two devices would be mostly similar.
On the other hand, Samsung is betting big on the next-generation Galaxy S lineup due in early 2019. The Galaxy S10 will represent Samsung’s anniversary model and could introduce features like the fingerprint sensor integrated into the screen.
The more exciting product launch, however, could bring us Samsung’s foldable smartphones, which is on the table for a spring 2019 debut. Details, however, are scarce as Samsung’s plans change according to sales of the current models.