Huawei to give up on creating low-end smartphones

Huawei logoOne of the reasons why Chinese smartphone makers have been able to catch up to some of the more established players in the market like Apple and Samsung, it is because of their ability to produce extremely cheap devices, catering to emerging markets which dont have the money to splurge on high-end phones, but are a populous market all the same.

Now Huawei was one of those companies who had no issues churning out cheap handset after cheap handset, but it seems that their time in the low-end segment is done. Speaking to Bloomberg, Huaweis chief in the companys consumer division Richard Yu confirmed that they will be giving up on the very low-end devices, simply because there is not much profit to be made.

According to Yu, We are giving up the very low-end devices because the margin in this is extremely low, and its not making enough profit for us. He also adds that Huawei will be focusing on their expansion into other markets. The priority is Europe, China and Japan, where the economy is healthy and people are able to consume them.

That being said, this move shouldnt really come as a surprise as in recent years, Huawei has been making a bigger effort at creating more high-end flagships, such as the Nexus 6P for Google, and also working together with Leica to create smartphones with better camera optics.

Source: Ubergizmo

Tags: Huawei, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apples 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)