One of the rumors from back in February is that the iPhone 8 could cost upwards of $1,000. Apparently this is due to all the new features in the iPhone, such as an OLED display and also wireless charging, just to name a few. While Apple’s iPhones are expensive, pricing $1,000 and more would certainly put it even more out of reach than ever.
However according to a new investor note from UBS analyst Steven Milunovich, it has been suggested that the iPhone 8 won’t cost as much as that. The handset is expected to still come with a premium price, but Milunovich believes that ultimately it will come in at around $850-$900, which is still pricey but we guess not as pricey as $1,000 or more.
Previously another analyst had suggested that the reason for the high price point was to help keep curb demand for the new iPhone. While having high demand is good, not being able to meet that demand would be worse, so by keeping prices high it seems that Apple could be hoping that the rush to grab the new iPhone 8 won’t be as much.
The company is rumored to release 3 models this year, with the iPhone 7s and 7s Plus, and the iPhone 8 or iPhone Edition as some rumors are claiming, with the latter model being sort of like a special 10th anniversary kind of launch.