The head of operations might be behind bars, but Samsung is still Samsung and its enthusiasm for computer chips is understandable, considering 1) they are killing it in terms of sales and 2) the products themselves are killer. After all, if the Exynos processors or the various memory modules and image sensors Samsung manufactures weren't any good, the market would have retaliated with fire and brimstone!
It makes sense that Samsung is teasing its next-generation Exynos processor like a product you'd really like to have. The company published this image on Twitter, inviting users to get to Cloud 9 – an euphemism for euforia. This chip will most likely go inside the Samsung Galaxy S8 and S8+. Unfortunately, they don't seem to have "instant euphoria" buttons, so this way of marketing may be a bit of a sham. Can we send our Exynos 9 handsets back if we deem them not euphoric enough?
Interestingly, Samsung seems to be starting Series 9, rather than incrementing from the Exynos 8890 that drives the Galaxy S7 and Galaxy S7 edge. Previous reports regarding the new generation chips have said they are to be built on a 10nm process and combine four of Samsung's proprietary M2 CPU cores (at up to 2.5GHz) with four stock ARM A53 cores (at up to 1.7GHz). These will be paired with the ARM Mali-G71 graphics unit.