Oculus Rift will cost over $350 so there are no compromises

Oculus logoThe Oculus Rift VR headset will cost more than $350 (~£230), according to company founder Palmer Luckey, putting its price at the very top of early estimates. Earlier this year, Oculus CEO Brendan Iribe hinted that a complete Rift system, including a suitably powerful computer, would cost about $1,500 (~£1,000). Obviously, the UK prices are just estimates; electronics tend to be more expensive in Europe than in the US, after various taxes and import levies are figured in.

In an interview with Road To VR at the Oculus Connect conference, Luckey responded to a query about whether the Rift's price would be in line with its $350 developer kits, a ballpark target that had been initially discussed by the company.

Oculus Rift will cost over $350

"You know, Im going to be perfectly honest with you. Were roughly in that ballpark said Luckey, "but its going to cost more than that. And the reason for that is that weve added a lot of technology to this thing beyond what existed in the DK1 and DK2 days."

Luckey went on to explain that the company wasn't interested in hitting a lower price point, but was instead interested in making "no compromises...in terms of quality." The Rift's custom hardware, which contains amongst other things custom displays and lenses, costs more to produce, according to Luckey, and that even small adjustments to lower the price are not worth the trade off in terms of quality.

"The reality that when you make this thing you have to decide what trade offs youre going to make; are you going to optimise for absolute lowest price possible, even if its going to be a lower quality experience? Or do you try to say 'you know what, this is the first consumer VR headset that we're going to be pushing out to people. We need to put a stake in the ground and say: this is the best possible experience that we were able to make."

"It would really suck if you put something out there and people were like 'ah man...the Rift is good, but its not quite there,' you know? I can't tell you that its going to be $350, and I would say I think people are going to be happy with what they get for the price because I really do think its going to be that best VR headset you can buy."

It's worth noting that the Rift's projected price won't include the company's Touch Controllers that powered the impressive Oculus Touch demos at this year's E3 and Gamescom. They won't ship until the quarter after the Rift launches for an extra charge. Meanwhile, Valve and HTC's Vive headset will ship with its hand controllers, although there's no word yet on how much it will cost.

Sony's PlayStation VR won't ship with controllers, but has something of a leg up in terms of install base thanks to using Move, which has been on the market since the PlayStation 3 days. Earlier this month, Samsung revealed the price of Gear VR, which will cost $99 (~£65), but requires a smartphone in order to function.

Source: Ars Technica

Tags: technologies

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apples 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (16)