Microsoft interested in Yahoo search deal, again

We cant really recall how often Microsoft was quoted to have said that it either was or was not interested in getting a deal of some sort done with Yahoo. As of today, however, it appears that Microsoft would want to talk to Yahoo rather sooner than later. And realistically, few actually doubt that there wont be an agreement between the two companies. It is more a question of when Yahoo is finally screwed enough and ripe for a deal.

The anchor for the Wall Street Journal to interview Microsoft CEO Steve Ballmer was the hiring of former Yahoo executive Qi Lu to head up its online business. However, the headline of the article focused on a different topic: Steve Ballmer: A Deal for Yahoo Would be Better If Done Soon. A surprise?

Not really. Any journalist with a chance to get a Yahoo executive and Ballmer on the phone at the same time wouldnt miss the opportunity to ask about Microsoft-Yahoo for the world. What is somewhat surprising, though, is the fact that Ballmer did not reject these questions but answered them very openly.

We cant help but wonder to think that these statements are just part of Microsofts negotiation strategy to end up with the part of Yahoo it wants and drop those it has no use for. Microsoft repeatedly mentioned that its sole interest in Yahoo is not really technology, but its user base and reach to be able to narrow the gap between Microsoft and Google, which would be necessary for Microsoft to become more competitive in the online advertising market. Ballmer repeated this goal in the interview with the Wall Street Journal.

While Yahoo clearly had the upper hand in the negotiations with Microsoft initially, the tables have turned. Yahoo may have gambled a bit out its league: Since Microsoft demonstrated in a very convincing way that it is willing to walk away from a Yahoo deal it finds unreasonable and since Yahoo revealed that it really wants to be acquired by Microsoft, Steve Ballmer is in a favorable negotiation position. Over the past nine months, Yahoos market cap has dropped significantly, Microsoft has hired key talent from Yahoo and co-founder and Jerry Yang has resigned from his position as CEO.

Microsofts strategy to deal with Yahoo may be considered cruel on the one side, but as business brilliance on the other. Right now, it seems that the time is on Microsofts side and the company can wait until Yahoo is screwed enough to be acquired in part or as a whole.

Source: TG Daily

Tags: Microsoft, Yahoo

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apples 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (16)