Microsoft interested in Yahoo search deal, again

We cant really recall how often Microsoft was quoted to have said that it either was or was not interested in getting a deal of some sort done with Yahoo. As of today, however, it appears that Microsoft would want to talk to Yahoo rather sooner than later. And realistically, few actually doubt that there wont be an agreement between the two companies. It is more a question of when Yahoo is finally screwed enough and ripe for a deal.

The anchor for the Wall Street Journal to interview Microsoft CEO Steve Ballmer was the hiring of former Yahoo executive Qi Lu to head up its online business. However, the headline of the article focused on a different topic: Steve Ballmer: A Deal for Yahoo Would be Better If Done Soon. A surprise?

Not really. Any journalist with a chance to get a Yahoo executive and Ballmer on the phone at the same time wouldnt miss the opportunity to ask about Microsoft-Yahoo for the world. What is somewhat surprising, though, is the fact that Ballmer did not reject these questions but answered them very openly.

We cant help but wonder to think that these statements are just part of Microsofts negotiation strategy to end up with the part of Yahoo it wants and drop those it has no use for. Microsoft repeatedly mentioned that its sole interest in Yahoo is not really technology, but its user base and reach to be able to narrow the gap between Microsoft and Google, which would be necessary for Microsoft to become more competitive in the online advertising market. Ballmer repeated this goal in the interview with the Wall Street Journal.

While Yahoo clearly had the upper hand in the negotiations with Microsoft initially, the tables have turned. Yahoo may have gambled a bit out its league: Since Microsoft demonstrated in a very convincing way that it is willing to walk away from a Yahoo deal it finds unreasonable and since Yahoo revealed that it really wants to be acquired by Microsoft, Steve Ballmer is in a favorable negotiation position. Over the past nine months, Yahoos market cap has dropped significantly, Microsoft has hired key talent from Yahoo and co-founder and Jerry Yang has resigned from his position as CEO.

Microsofts strategy to deal with Yahoo may be considered cruel on the one side, but as business brilliance on the other. Right now, it seems that the time is on Microsofts side and the company can wait until Yahoo is screwed enough to be acquired in part or as a whole.

Source: TG Daily

Tags: Microsoft, Yahoo

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