Kevin Rivette, the managing partner at intellectual property firm 3LP Advisors LLC, shared his professional opinion on the ongoing legal wars in the smartphone world. In a chat with Bloomberg, the expert revealed that he believes Apple could be earning some good money if it was to stop with all the court action and instead concentrate on licensing.
Rivette believes that the Cupertino-based company owns patents that could secure it as much as $10 for every Android device sold if it licensed them. That's twice the amount Microsoft receives from their current licensing contracts with Android manufacturers.
Yet, Apple doesn't seem interested in renting out its technology and prefers to try and ban as many Android products as possible from as many markets as it could manage. And while a potential triumph in this crusade will certainly bring in lots and lots of cash, it seems highly unlikely that it will ever be achieved.
Instead Apple will probably force the companies to find workarounds for their technology (as HTC and Samsung did after the two minor victories that Apple had) and while that certainly wins time for the iOS products on the market, it deprives the company of the revenue that could be had if a licensing contract has been signed instead.
Not to mention that all those lawsuits aren't helping Apple make friends and now it's facing a few patent infringement lawsuits itself. Maybe it would be much wiser if Apple just listens to Rivette and end this whole legal battle, while it is still in a somewhat favorable position.