MacBook refreshes push Apple to 4th in global notebook shipments

Apple logoApple is said to have increased its shipments by 11.3 percent quarter on quarter, according to TrendForce, with third quarter shipments MacBook shipments reported at 4.43 million in the period. The increased sales also helped Apple's market share, boosting its standing from a reported 10 percent in the second quarter to 10.4 percent in the third.

TrendForce analyst Kou-Han Tseng highlights Apple's focus on new MacBook Pro models for the third quarter as one of the reasons for the increase in shipments, continuing from strong shipments of the 12-inch MacBook in the second quarter.

While Apple does not break down figures for product categories in its quarterly results, it was revealed in early November that Mac sales as a whole grew to 5.4 million units in the quarter, up from 4.9 million Macs sold in the same period in 2016. In the analyst conference call, it was noted that 2017 has been the best year ever for the Mac, with the highest annual Mac revenue in Apple's history, the best September quarter ever for the Mac, and an all-time record quarter for Mac sales in China.

As part of the comments from CEO Tim Cook and CFO Luca Maestri, the growth of 25 percent was attributed to the MacBook and MacBook Pro product line refresh from June, along with a strong showing of back-to-school sales. Mac purchases from the educational market were claimed to have increased by double digits year-over-year.

Лидером рынка с долей в 25,8% остается HP, на втором месте Lenovo с 20,1%. Третья Dell с 15,6%.

Apple MacBook Pro

The top notebook vendor on the TrendForce list is HP, noted as reaching a single-season shipment total of 11 million units for the first time, after reportedly seeing a quarterly increase of 17.6 percent. Second place Lenovo is said to have caught up on poor sales from the first half of the year, reporting 8.58 million units in the third quarter and growth of 6.5 percent.

Dell maintained its second-quarter commercial notebook shipments, recording 6.65 million units for the period and increasing by just 1.4 percent on a quarterly basis.

Previously in fourth place, the fifth-place Asus had similar sales to Apple in Q2, but has dropped down to 3.82 million units for Q3, while the 6th place Acer improved by 2.8 percent to 3.31 million units. For both Asus and Acer, Trendforce believes the two will enjoy higher sales in the fourth quarter, including some recovery of demand in Europe.

Overall, the total number of shipments recorded by Trendforce reached 42.7 million units, a sequential quarterly increase of 6.8 percent, and a year-on-year increase of 0.9 percent. For the full year of 2017, it is predicted by the analytics firm that the notebook market will reach 162.4 million units shipped, with annual shipments estimated to change from decline to growth, increasing by 0.7 percent.

Industry observers have previously suggested the notebook market as a whole was stagnant or contracting, but Apple's previous results suggest that, for 2017, Mac continues to be a prosperous market for the firm.

Source: AppleInsider

Tags: Apple, MacBook Pro, notebooks

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (16)