Microsoft: Its very clear Apple is copying us

Microsoft logoMay and June have been very busy months for Microsoft and Apple, as the two tech giants unveiled their new-generation devices, including 2-in-1s that continue the successful Surface and iPad Pro series.

Apples increasing focus on the iPad Pro is living proof that Cupertino is now betting big on 2-in-1 devices, after the company originally ignored this market and even made fun of Microsoft for investing in it. And this is why Microsoft general manager for Surface Ryan Gavin says its very clear that Apple is copying the software giant, using its ideas on own products like the iPad Pro.

Think about it, if we had been looking at [Apple] we wouldn't have made a product like Surface Pro or Surface Book. We have been learning and perfecting our products in the 2-in-1 category for years now, [but] when Surface initially launched everyone was skeptical, including them. And then they followed, and the iPad Pro is a clear example of that, he said in an interview with BI.

And theres no doubt Gavins right. Microsoft launched the original Surface model (called Surface RT) in October 2012, offering a built-in kickstand and a removable keyboard that allowed the device to be both a tablet and a laptop.

At that time, the Surface RT failed to impress, mostly because of the limited Windows RT powering it, but Apples CEO Tim Cook didnt miss the occasion to make fun of Microsoft and saying that its Surface model was a mix between a refrigerator and a toaster.

Once the Surface turned into a successful product and more manufacturers joined the 2-in-1 frenzy, not only that Apple followed the trend and released an iPad with a keyboard, but it also developed a stylus very similar to Microsofts own Surface Pen.

Gavin explains that when developing new Surface models, we dont really look at Apple, though he admits that the company typically pays attention to rivals. In the case of the Surface, however, its all about innovating, and right now, theres nothing to see at Apple.

Source: Softpedia

Tags: Apple, Microsoft, Surface, tablets

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apples 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (15)