Google will track your shopping trips to prove its ads work

Google logoFirst, Google followed you to the store using location data, much like Foursquare. Then its launched its Express shopping service. Now, it will track billions of credit and debit card transactions in an even bigger effort to prove its online ads push users into brick-and-mortar shops.

Specifically, Google will see card numbers, amounts spent, and when the purchases happen. The company says it has tracked 5 billion store visits in the last three years and customers are 25 percent more likely to make an in-store purchase after clicking a search ad. Most retailers still prefer to spend on TV ads, according to The Washington Post. Google makes most of its money from ads and wants to show that its advertising is more effective, whether via search or YouTube.

Google will track your shopping trips to prove its ads work

Of course, data privacy is enough of a concern with your online behavior, let alone when you're offline. Google says they use "double-blind encryption," meaning that while retailers know if a user came to their store, the person's identity will be anonymous. Still, a study has shown that a customer can be identified with as few as three anonymous credit card transactions.

Right now, internet shopping is destroying physical retail. Yet, even if you swear off Amazon, it seems your spending habits won't escape the data giants — they'll follow you right to the mall.

Update: Google has not released details on exactly how its tracking works, but it does not have access to individually identifiable credit card data.

Additionally, credit card users can opt out of certain data sharing by contacting their company.

Source: Engadget

Tags: Google

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Google Inbox was due to close down -- it was just a matter of when
 
The patent was published by the Japan Patent Office over the weekend
 
The Stadia servers are capable of providing 4K, 60 frames-per-second performance
 
Exascale supercomputers are capable of a quintillion calculations per second
 
 
GTX 10-series cards will run some ray-traced games well, and others... not so much
 
The maximum number of people that you can have on a Skype video call right now is 25
 
Apple wants all of the spotlight on its new services and subscriptions next week
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)