Investment bank Morgan Stanley has recently published a study that reveals that 92% of iPhone users who could upgrade within the next 12 months are interested in buying Apple iPhones. The loyalty rate is quite encouraging for Apple, seeing how the Cupertino-based company intends to release the iPhone 8 in the fall.
The Morgan Stanley study retrieved by StreetInsider reveals that Apple’s 92% retention rate is higher than Samsung’s 77% or LG’s 59%. It’s even higher than Motorola’s 56% or Nokia’s 42%. In addition, the retention rate is higher than the 86% indicator from last year.
Truth be told, competition on the market of Android-running smartphones is much stronger, while some iOS users don’t wish to switch to another operating system on their phones. The study reflects the situation among iPhone users, ahead of Apple’s planned launch of three new smartphones, the iPhone 7s, iPhone 7s Plus, and the redesigned iPhone 8.
The latter features a new look and the addition of an OLED display and 3D sensing camera that is believed to have facial recognition features. The iPhone 8 will surely drive demand up, although its price tag north of $1,000 might discourage some potential buyers.
Regarding shipments of the iPhone 8, Morgan Stanley analysts stated that the smartphone shouldn’t experience any delays, as production of OLED components and other specs is on schedule. During the second half of this year, iPhone shipments will grow just 3%, only to take off in 2018, Morgan Stanley analysts reveal.
Recently, images of an iPhone 8 mockup surfaced online, reportedly revealing the final design for Apple’s upcoming flagship. The device is expected to feature wireless charging and augmented reality features, thanks to improved camera capabilities. The dual-camera setup on the back is in a vertical position and it’s still unclear if the Touch ID will be embedded into the OLED display or placed at the back of the phone.