HTC plans to get out of the entry-level smartphone market

HTC  logoThe thing about entry-level smartphones is that companies get to cater to a wider demographic, such as emerging markets where consumers are extremely price sensitive, where the difference in $10-20 could make the difference in a customer deciding to go with your brand or a different brand.

However it also means that it is an extremely competitive market where like we said, pricing sensitivity is the key, and it looks like this is a market that HTC apparently has no more interest in. During the company’s latest Q4 2016 results, HTC’s president of smartphone and connected devices Chia-Lin Chang revealed that they plan on getting out of the entry-level smartphone business.

HTC plans to get out of the entry-level smartphone market

According to Chang, she described the market as being “ultra-competitive” and lacking a “profitability perspective.” This is an interesting move considering that in the past couple of years, save for the company’s flagship phone, the rest of HTC’s lineup appears to have been of the entry-to-mid range variety.

Like we said there is appeal to such devices, but given how competitive the field is, it makes sense for HTC to want to focus their resources on marketing and developing their higher-end devices, especially when you consider that the company’s latest financials don’t exactly look too good.

Source: GSMArena

Tags: HTC, smartphones

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (15)