More Bad News for Windows Phone as sales share keeps going down

Windows Phone logoA new set of statistics provided by Kantar provides us with a closer look at how Windows Phone performed lately, revealing another decline versus 2015 sales figures. Seeing Windows Phone losing ground is not at all surprising, especially versus 2015 when Microsoft was actually a little bit more interested in its mobile platform, and according to Kantar figures, the operating system lost points in terms of sales share in nearly every single market.

In Germany, for example, Windows Phone declined from 7.6 to 3.3 percent, a drop of no less than 4.3 percent, while in the United Kingdom, the sales share collapsed even more from 9.8 percent to 3.6 percent (down 6.2 percent).

Windows Phone lost points in France as well, dropping 7.1 percent year-over-year, but also in Italy, where the decline reached 7.8 percent, according to Kantar data.

More Bad News for Windows Phone as sales share keeps going down

Overall, the EU5 region generated a decline of 5.6 percent for Windows Phone, even though it was previously a pretty successful market for Microsoft’s mobile operating system (at least as compared to the United States).

And speaking of the United States, Windows Phone isn’t doing very well here either, as it declined 2.0 percent, from 3.9 to 1.9 percent. Android lost ground in this particular market, while iOS scored a substantial growth of no less than 5.2 percent, reducing the gap between it and its rival platform.


There is basically no market where Windows Phone increased its score, and it even lost ground in China, where according to Kantar it now has a share of 0 percent.


There are small chances to see these stats changing in the short term, as Microsoft itself doesn’t seem to be too interested in making Windows Phone a more widely adopted platform. Instead, the company remains tight-lipped on the future of the platform, despite all the rumors pointing to more dramatic changes planned for mobile devices, including the retirement of the Lumia brand in December.


Source: Softpedia

Tags: Microsoft, OSes, Windows Phone 7

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (16)