A new set of statistics provided by Kantar provides us with a closer look at how Windows Phone performed lately, revealing another decline versus 2015 sales figures. Seeing Windows Phone losing ground is not at all surprising, especially versus 2015 when Microsoft was actually a little bit more interested in its mobile platform, and according to Kantar figures, the operating system lost points in terms of sales share in nearly every single market.
In Germany, for example, Windows Phone declined from 7.6 to 3.3 percent, a drop of no less than 4.3 percent, while in the United Kingdom, the sales share collapsed even more from 9.8 percent to 3.6 percent (down 6.2 percent).
Windows Phone lost points in France as well, dropping 7.1 percent year-over-year, but also in Italy, where the decline reached 7.8 percent, according to Kantar data.
Overall, the EU5 region generated a decline of 5.6 percent for Windows Phone, even though it was previously a pretty successful market for Microsoft’s mobile operating system (at least as compared to the United States).And speaking of the United States, Windows Phone isn’t doing very well here either, as it declined 2.0 percent, from 3.9 to 1.9 percent. Android lost ground in this particular market, while iOS scored a substantial growth of no less than 5.2 percent, reducing the gap between it and its rival platform.
There is basically no market where Windows Phone increased its score, and it even lost ground in China, where according to Kantar it now has a share of 0 percent.
There are small chances to see these stats changing in the short term, as Microsoft itself doesn’t seem to be too interested in making Windows Phone a more widely adopted platform. Instead, the company remains tight-lipped on the future of the platform, despite all the rumors pointing to more dramatic changes planned for mobile devices, including the retirement of the Lumia brand in December.