Niantic’s Pokemon GO is definitely not experiencing the same level of hype or enthusiasm today that we saw when it first launched. However it seems that the app is still holding on strongly because according to the numbers from analytics firm App Annie, it has been revealed that in the past 3 months, the app has pulled in a whopping $600 million in revenue.
Given that the app is free to download and play and relies solely on in-app purchases for revenue, it is pretty astounding to think how much players have spent on the game to date. In fact according to App Annie’s graph (see above), Pokemon GO was revealed to be the fastest growing game in terms of revenue, beating out the likes of Candy Crush Saga, Puzzle & Dragons, and Clash of Clans, all of whom took considerably longer to break the $600 million mark.
It was previously predicted by App Annie that Pokemon GO had the potential to net $1 billion a year and judging by the numbers, it seems like it is possible that they could very well hit that mark by the end of the year, or early 2017. We had heard that the app was still making around $2 million a day which is still very respectable.
However like we said, the app has declined in popularity somewhat. The number of paying customers are on the decline, although Niantic has been churning out various updates to the app to help keep things fresh and interesting. However features like trading Pokemon or battling with friends or other trainers are still missing from the game, which is a bit unfortunate since those are some of the more highly requested ones.