Lenovo admits acquiring Motorola "did not meet expectations"

Lenovo logoIt has been 18 months since Lenovo finished acquiring Motorola from Google, and in its latest quarterly report, Lenovo admitted that "integration efforts did not meet expectations." Of course, not meeting expectations was probably much more likely than Lenovo wanted to admit, because if you remember, Lenovo's expectation was to become the third largest smartphone maker in the world and be "a credible challenger to the top two in smartphones."

Lenovorola did become the third largest smartphone maker for a while, but was recently beaten by its fellow Chinese OEMs Huawei, Oppo, and Vivo. Depending on who you ask, the Moto X series of phones has always been a "credible challenger" to Apple and Samsung, as well. However, since Lenovo took over Motorola, the Chinese smartphone market has fallen off quite a bit and Lenovo said its efforts to bring its brand to North America has been "not successful."

The former was a surprise to everyone (including Apple, who had bet a lot on China as a growth market), but the latter probably shouldn't have been too surprising. North America is a hard market to crack once consumers have a mature market to pick from. Lenovo didn't really have much chance being the new name when we already had Samsung, Apple, Motorola, LG, and HTC.

Of course, Lenovo still has plans to be aggressive and turn things around. The Moto G lineup has been spread out to try to intrigue more consumers and the swappable back plate mods rumored for the Moto Z look interesting (even if users may not care.)

Source: phoneArena

Tags: Lenovo, Motorola, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
  12345
6789101112
13141516171819
20212223242526
27282930   




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)