Samsung Electronics is expected to surpass Asustek Computer and Hewlett-Packard (HP) to become the second largest netbook player in Europe in the third quarter of 2009, trailing only Acer, according to Taiwan-based makers.
Samsung has seen sales success from bundling its netbooks with services from mobile telecom carriers in Europe, and is duplicating the business model in the Americas and Asia, the sources pointed out.
Samsung shipped 2.15 million notebooks globally in the first half of 2009 with a market share of 3% and an eighth-place ranking. Of the shipments, one million units were shipped to Europe, giving the company a market share of 5% and ranking at number six, noted the sources citing figures from research film IDC.
The sources said Samsung has a chance of shipping six million notebooks in total in 2009, and over 10 million units in 2010 as the company is also pushing sales of ultra-thin notebooks by bundling with 3G services.
In additional news, Samsung's notebook connector supplier, Taiwan-based Alltop Technology expects to benefit from Samsung's increasing netbook shipments.