Teens can’t differentiate between Ads and search links

Google logoIf you have been using the internet long enough, chances are you should be able to tell an ad from Google and an actual search link, especially since ads from Google are usually placed at the top and highlighted or sometimes have the word “ad” placed next to them. However it turns out that maybe teens these days aren’t particularly perceptive.

According to a report published by Ofcom (via The Verge), the UK’s telecoms watchdog, it seems that teens these days are having trouble differentiating ads from actual search links. The association conducted a study and found that only a third of those aged 12-15 knew which search results were ads, and which were actual links.

Teens can’t differentiate between Ads and search links

This number went even lower for those aged 8-11, less than one in five knew apparently. Speaking to the Financial Times, Ofcom’s director of research, James Thickett said, “The internet allows children to learn, discover different points of view and stay connected with friends and family, but these digital natives still need help to develop the knowhow they need to navigate the online world.”

No doubt this works out in the favor of Google and the companies advertising their products. However we suppose to be fair, some of the participants in the study might have been a bit too young to begin with. After all how many of us have fallen for ads on TV when we were growing up, right?

Source: Ubergizmo

Tags: research, search

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)