Googles self-driving car project gets CEO, could become an Alphabet company

Googles self-driving car project gets CEO, could become an Alphabet companyGoogle's self-driving car project has a CEO. According to The Wall Street Journal, John Krafcik, the president of online car shopping site "TrueCar" will be heading the project. The former head of the self-driving car program, Chris Urmson, will lead the technical development of the project.

Krafcik sounds like he will fit in well at Google: he's a mechanical engineer with "a data-driven approach focusing on lean manufacturing" according to the WSJ. He was at Ford from 1990 to 2004 where he eventually became chief engineer for the Expedition and Navigator SUVs. After that, he moved to Hyundai Motor Co. for 10 years and spent the last five as CEO of the US business, which, by all accounts, was very successful.

Googles self-driving car project gets CEO, could become an Alphabet company

A Google spokesperson told the WSJ, "Were feeling good about our progress, so now were investing in building out a team that can help us bring this technology to its full potential. Johns combination of technical expertise and auto-industry experience will be particularly valuable as we collaborate with many different partners to achieve our goal.

The official line from Google is that it still doesn't want to manufacture its own cars and is hoping to partner with an existing car company to commercialize the technology. Google only has a handful of the vehicles currently, and getting the technology down to a scalable, sellable product will be Krafcik's big challenge.

The WSJ describes Krafcik as the "CEO," but the self-driving car project is not (yet) a company under the newly formed Google parent company "Alphabet." With a real car company CEO, the group seems to be gearing up to become an official Alphabet subsidiary. Google apparently even hinted at the possibility, telling the WSJ that "The Google spokeswoman said the project is a good candidate to become an Alphabet company."

Source: Ars Technica

Tags: automobiles, Google

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apples 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
25262728293031




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)