Google gets a new logo

Google logoGoogle has a new logo!

The new design keeps Google's primary color theme but switches to a sans-serif typeface. According to Fast Company, the new font is Google's own creation, called "Product Sans." We first got a glimpse of it in the Alphabet logo.

The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual refresh in the company's 16-year history.

Google gets a new logo

The Google Design Blog shows that not only is there a new primary logo, but the redesign also adds a few new elements to Google's branding arsenal. There's a set of four colored dots, which seem to serve as the company's official "loading" spinner. There's also a multicolored "G" which will serve as a compact logo.

Google logo

Between this and the "Alphabet" restructuring, Google looks very different from a month ago.

Source: Ars Technica

Tags: Google

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