Google gains as ad industry gags

Google logoGoogle has reported revenues of $5.52 billion for the quarter ended June 30, 2009. According to CEO Eric Schmidt, 2Q year-over-year revenues registered a respectable increase of 3 percent despite the difficult economic climate.

"Google had a very good quarter, especially given the continued macro-economic downturn. While most of the world's largest economies shrank, Google's year-over-year revenues were up 3 percent," said CEO Eric Schmidt. "These results highlight the enduring strength of our business model and our responsible efforts to manage expenses in a way that puts us in a good position for the economic upturn, when it occurs. We remain focused on investing in technical innovation to drive growth in our core and new businesses."

Schmidt explained that Google-owned sites generated revenues of $3.65 billion - or 66 percent of total revenues - in the second quarter of 2009. This figure represents a 3 percent increase over second quarter 2008 revenues of $3.53 billion.

Other notable statistics include:
  • AdSense programs - Generated $1.68 billion, or 31 percent of total revenue.
  • International revenues (excluding the US) - reached an impressive $2.91 billion, representing 53 percent of total revenues.
  • Income from the United Kingdom - Totaled $715 million.
  • Aggregate paid clicks - Clicks related to ads served on Google sites and the sites of AdSense partners increased approximately 15 percent over the second quarter of 2008 and decreased 2 percent over the first quarter of 2009.
  • Average cost-per-click - Clicks related to ads served on Google sites and the sites of AdSense partners decreased approximately 13 percent over the second quarter of 2008 and increased 5 percent over the first quarter of 2009.
  • Traffic Acquisition Costs - The portion of revenues shared with Google's partners decreased to $1.45 billion in the second quarter of 2009, compared to TAC of $1.47 billion in the second quarter of 2008.
  • TAC as a percentage of advertising revenues - Fell slightly to 27 percent in the second quarter of 2009, compared to 28 percent in the second quarter of 2008.

Source: TG Daily

Tags: Google, Internet

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (16)