Android loses share to iOS in mobile enterprise arena

Android logoThe latest Good Technology Mobility Index Report on the mobile enterprise space, based on a survey of Good's customer base for its own enterprise-level email services, shows iOS gaining ground by taking away share from Android in calendar Q4 2014, with the former growing by four percentage points to hit 73 percent share of global enterprise activations. Android fell by the same amount to 25 percent, while Windows Phone held steady at one percent.

BlackBerry was unrepresented in the study, since companies using Good Technology's solutions for corporate email access do not use BlackBerry's email services, and therefore have no presence in the organizations surveyed. While the iPhone and iPad have always been the dominant brands in the mobile enterprise space since their introduction, until the introduction of the iPhone 6 and 6 Plus at the end of Q3, Android had been slowly chipping away at Apple's dominant position, doing well in "industries with fewer regulatory compliance restrictions, such as high tech, manufacturing, and transportation," Good Technology said in a statement accompanying the report.

Android loses share to iOS in mobile enterprise arena

Meanwhile, Apple's reach extended as high as 95 percent penetration in some fields, such as the legal arena. The company also did above its own average in the public sector generally (82 percent), and financial services (81 percent), according to Good. Android scored as high as 45 percent "share" in high tech, with the manufacturing and transportation sectors relying on Google's OS 39 percent and 35 percent of the time in those fields, respectively.

In most areas, however, the battle was much more lopsided, with Android penetration closer to or lower than its 25 percent average. The adoption of the larger screen displays in the iPhone 6 line appears to have nullified the biggest advantage Android devices had over iOS devices, thus returning the advantage to the more-secure iOS platform. Google has been trying to rekindle any interest in its platform with a recently-launched "Android for Work" initiative.

Good also found that the iPhone 6 outsold the iPhone 6 Plus in enterprise, mirroring general public sales (at least in the US). While Apple CEO Tim Cook mentioned that the larger, 5.5-inch display of the 6 Plus allowed it to be the top seller in "some markets" (generally referring to China and other Asian countries), overall the preferred model was the 4.7-inch iPhone 6. In enterprise, then average was 85 percent iPhone 6 and 15 percent 6 Plus (in Q3), but dropped to 77 percent for the iPhone 6 and 23 percent for the 6 Plus in Q4.

The favoritism towards the smaller of the most recent models was also reflected on the Android side: Samsung's Galaxy S4 Mini turned out to the most popular device, ahead of it's larger flagship Galaxy S4 and S5 phones. The study, which covered 6,200 organizations across 190 countries, also found that mobile enterprise is rapidly adopting more secure practices: secure browser activations were up nearly 200 percent just since Q3, and is up 10 times from last year. Secure instant messaging activations were up 900 percent year-over-year, and 131 percent from the previous quarter.

Source: Electronista

Tags: Android, Apple, iOS, smartphones

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