iPhone 6 launch triggered record-breaking sales of accessories

Apple iPhone 6According to a new report from sales analyst NPD, mobile phone accessories in the US hit a new record in the two weeks immediately following the release of the iPhone 6 and iPhone 6 Plus. Accessory sales were seen to be 43 percent higher than the two weeks before the launch, and far better than the 17 percent increase seen in the same period after the release of the iPhone 5c and iPhone 5s last year. The new total for accessories in the fortnight was $249 million, topping last year's $195 million.

Part of the reason for the big increase in sales is that cases and screen protectors -- two of the most popular accessories -- designed for the iPhone 5 family no longer fit the larger iPhone 6, which offers a 4.7-inch screen compared to the iPhone 5/c/s' four-inch display, or that of the new iPhone 6 Plus with its 5.5-inch screen. Sales for screen protectors was up 120 percent compared to just before the launch, and cases were up 78 percent in revenue (up 63 percent in units).

iPhone 6 launch triggered record-breaking sales of accessories

Other categories saw smaller growth, but still saw above-average sales: headphones and microphones went up 10 percent, while Bluetooth speakers and mobile battery packs grew five percent. The study also found that most buyers pick up their accessories at a different store than where they buy their phones -- 58 percent of buyers reported buying their accessories elsewhere. The most affluent group, iPhone buyers, were said by NPD to spend almost as much in accessories as they did on the phone itself, which presumably translates to about $200 (as most iPhone buyers buy on contract where up-front costs are limited).

Source: Electronista

Tags: Apple, iPhone, smartphones

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (15)