Nintendo announces plan to share ad revenue with YouTube streamers

Nintendo logoRoughly one year ago, Nintendo fans who posted "Let's Play" videos of the company's games learned that their uploads had been flagged and removed by YouTube's Content ID system. After those users complained, Nintendo responded by allowing those uploads to return—under the condition that they contain ads which would pay out to YouTube and Nintendo, not the uploader.

The story lost momentum over time, especially after its original complainant, Zack Scott, resumed his own posting of Nintendo-loaded Let's Play clips and confirmed that he "saw the revenue return." As part of an about-face announcement, Nintendo admitted today that it continued to claim revenue from many other streamers, but the company will soon launch an "affiliate program" to split any YouTube Let's Play ad cash.

Nintendo announces plan to share ad revenue with YouTube streamers

A report from Polygon translated two Tuesday tweets from Nintendo's Japanese arm, which stated that the company has "proposed to place ads in YouTube channels using [Nintendo's] content" so long as Nintendo consents to the content. Any resulting ad revenue would be split between Nintendo, YouTube, and the uploader.

In a statement to Polygon, Nintendo of America confirmed the shift in Let's Play advertising attitude: "For those who wish to use [Nintendo's copyrighted] material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator." The statement did not clarify what was meant by "proactive" or "a portion," and it had no timeline attached.

Nintendo's announcement came while YouTube's own rumored deal with game-streaming hub Twitch.tv continues to percolate behind the scenes. We have reached out to Nintendo with questions about the affiliate program and will update this post if we receive a response.

Source: Ars Technica

Tags: Nintendo, YouTube

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
25262728293031




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)