Steve Jobs reportedly had no interest in building an Apple TV set

Apple logoThe idea of an Apple-made television set has become perhaps the most notorious rumor that has ever surrounded the company. The notion swirled for years, picked up steam due to its inclusion in Walter Isaacson's Jobs biography, and has refused to die ever since. However, a new book that focuses largely on Apple under CEO Tim Cook contains a passage that seeks to dispel this myth in a big way. According to Business Insider, ex-Wall Street Journal reporter Yukari Kane writes that Jobs vehemently denied an ambition to make a TV set in the new book Haunted Empire: Apple After Steve Jobs.

Steve Jobs

Jobs was reportedly asked about the possibility of an Apple TV set in 2010 at the company's annual meeting of its top 100 employees and executives — and his response was an immediate "no." He then elaborated, saying that "TV is a terrible business. They don't turn over and the margins suck." Of course, Jobs famously changed his mind about products, so it's entirely possible that he came up with the innovation he needed to "crack" the TV puzzle before his death. We'll just have to keep waiting to see if a real Apple TV set ever materializes.

Source: The Verge

Tags: Apple, Steve Jobs, TVs

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Galaxy Note10 really is built around a 6.7-inch display
 
You may still be able to download your content
 
Facebook, Messenger and Instagram are all going away
 
Minimize apps to a floating, always-on-top bubble
 
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
 
The 2001 operating system has reached its lowest share level
 
The entire TSMC 5nm design infrastructure is available now from TSMC
 
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 1
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
30      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (15)