Microsoft claimed to be cutting Windows Phone price to zero for Indian OEMs

Windows Phone logoNobody knows exactly how much it costs OEMs to use Windows Phone, with estimates ranging from $5 all the way to $30 per handset. For two Indian OEMs, Karbonn and Lava (Xolo), that price is reported to be lower still. The Times of India is reporting that according to "sources with knowledge of Microsoft's negotiations," those two manufacturers will be getting the operating system for free.

Both companies already build Android phones, and both were announced last month as being new Windows Phone partners. TOI says that it was the price cut that swung the deal with both companies.

This brings the cost of Windows Phone in line with that of Android—or perhaps even lower. Most Android OEMs pay patent royalties to Microsoft, so even if the software itself is free, it's not no-cost for the OEMs to actually use.

If true, the move is consistent with Microsoft's continued efforts to make Windows Phone affordable and attractive to emerging markets. Windows Phone is being updated in coming months to include support for dual SIMs—important in many of these markets—and on-screen buttons. With this latter change, Windows Phone won't need any hardware-level customization or branding, opening the door to using the same hardware designs for both Android and Windows Phone.

It also marks a huge change in Microsoft's approach. Microsoft is, after all, a company that made its billions primarily from selling software licenses. But if it helps expand Windows Phone's reach, it could be the right move in the long term.

Source: Ars Technica

Tags: Microsoft, OSes, Windows Phone 7

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Galaxy Note10 really is built around a 6.7-inch display
You may still be able to download your content
Facebook, Messenger and Instagram are all going away
Minimize apps to a floating, always-on-top bubble
Japan Display has been providing LCDs for the iPhone XR, the only LCD model in Apple’s 2018 line-up
The 2001 operating system has reached its lowest share level
The entire TSMC 5nm design infrastructure is available now from TSMC
The smartphone uses a Snapdragon 660 processor running Android 9 Pie
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 / 2
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (16)